This book constitutes the proceedings of the 4th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom2008, held in Paris, France, on December 13, 2008. The workshop spans multiple disciplines, including technical, economic, sociological and behavioral sciences. The guiding theme of this workshop was concerned with innovations in the financial services industry, driven by either new business models or changed regulations. The nine presented papers and the keynote speech were carefully reviewed and selected from numerous submissions. The topics covered are financial markets and customers, service-oriented architectures, and regulation and compliance.

This book constitutes the proceedings of the 4th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom2008, held in Paris, France, on December 13, 2008. The workshop spans multiple disciplines, including technical, economic, sociological and behavioral sciences. The guiding theme of this workshop was concerned with innovations in the financial services industry, driven by either new business models or changed regulations. The nine presented papers and the keynote speech were carefully reviewed and selected from numerous submissions. The topics covered are financial markets and customers, service-oriented architectures, and regulation and compliance.

Keynote.- Data + Information Systems = Financial Innovation.- Markets and Customers.- The Effect of Automated Trading on Market Quality: Evidence from the New York Stock Exchange.- Know the Flow: Sentiment Extraction from Retail Order Flow Data.- Modelling Customer Behaviour in Multi-channel Service Distribution.- Service-Oriented Architectures.- A User-Driven Environment for Financial Market Data Analysis.- Proposing the Relationship between IT Business Alignment and the Business Value of Service-Oriented Architectures in Financial Firms.- Building the Business Case for SOA: A Study of the Business Drivers for Technology Infrastructure Supporting Financial Service Institutions.- Compliance and Regulation.- Model Based IT-Governance Compliance Analysis.- The Implementation of European Best Execution Obligations - An Analysis for the German Market -.- The EU Insurance Mediation Directive - Bureaucracy or Opportunity?.