Managing Creativity in Organizations
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Managing Creativity in Organizations

Critique and Practices
 eBook
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ISBN-13:
9780230505575
Einband:
eBook
Seiten:
245
Autor:
A. Styhre
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:

Introduction: The Absence of Creativity in Practice and Management Writing PART 1: CRITIQUE What is Organizational Creativity? The Epistemology of Creativity Exploring Creativity in Organizations: Methodological Concerns PART 2: PRACTICES Technology and Creativity Intuition and Creativity Leadership and Creativity Conclusion: Managing Organizational Creativity
Managing Creativity in Organizations addresses the notion of organizational creativity and innovation in general, and explores in some detail how it is achieved. The first part of the book critically reviews the literature on creativity. The second half explores the management of organizational creativity in the pharmaceutical industry. Here issues such as technology, cognition and leadership are introduced as central resources and practices in the management of organizational creativity and innovation. The research is based on management practices in four companies, all of whom have demonstrated a significant ability to exploit their organizational creativity.

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