The Tipping Point
How Little Things Can Make A Big Difference
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ISBN-13:
9780316679077
Veröffentl:
2006
Erscheinungsdatum:
01.01.2006
Seiten:
280
Autor:
Malcolm Gladwell
Gewicht:
152 g
Format:
170x106x22 mm
Sprache:
Englisch
Beschreibung:
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Viele der heutigen Probleme sind Seuchen. Sie entwickeln und verhalten sich nicht wie lineare Phänomene, sondern sie ändern durchaus plötzlich und dramatisch die Richtung. Wichtig sind dabei die Punkte, die Beginn und Ende auslösen. Das sind oftmals die kleinen Dinge zur rechten Zeit. Daraus ließe sich eine Strategie für alle Lebenslagen entwickeln.
The tipping point' is that magic moment when an idea, trend or social phenomenon crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded shop can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or a new restaurant to take off overnight -or a dramatic reduction in crime, as happened in New York after graffiti was removed from subway trains.Malcolm Gladwell brilliantly shows how easy it is to cause group behaviour to tip by making small changes in our immediate environment - a profoundly hopeful idea that demonstrates how one imaginative person, applying a well-placed lever, can move the world. This is a book which should be read by everyone in business, politics, marketing, advertising and anyone interested in trends, fashion, fads and human behaviour. That is, all of us.
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