-0 %
Selling the Invisible
A Field Guide to Modern Marketing
Sofort lieferbar | Lieferzeit:Sofort lieferbar I
19,58 €*
Alle Preise inkl. MwSt. | Versandkostenfrei
ISBN-13:
9780446672313
Veröffentl:
2012
Erscheinungsdatum:
01.03.2012
Seiten:
272
Autor:
Harry Beckwith
Gewicht:
196 g
Format:
186x124x21 mm
Sprache:
Englisch
Beschreibung:
SELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere , Focus Groups Don'ts , The More You Say, the Less People Hear, Seeing the Forest Around the Falling Tree.
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
Kunden Rezensionen
