Autor: Arthur Asa Berger
ISBN-13: 9783319473277
Einband: Buch
Seiten: 157
Gewicht: 360 g
Format: 218x153x17 mm
Sprache: Englisch

Marketing and American Consumer Culture

A Cultural Studies Analysis
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Provides interdisciplinary and cross-disciplinary approaches to understanding marketing in one concise volume
Introduction: Martians and Marketing Chapter 1: The Semiotics of Marketing: Selling with Signs Chapter 2: A Psychoanalytic Approach to Marketing Chapter 3: Sociological Theory: The Group Sells Chapter 4: Marxism and Marketing Chapter 5: The Anthropology of Marketing Chapter 6: Marketing Memes: Antiquity and Modernity Chapter 7: Marketing the Self Chapter 8: Marketing Something: Advertising Cruise Tourism Chapter 9: Marketing the President: Political Marketing Chapter 10: Marketing to Millenials Chapter 11: Marketing and Social Media Chapter 12: Marketing Countries: Selling the USA Chapter 13: Marketing Theory Chapter 14: Ernest Dichter's The Strategy of Desire Coda: Marketing and Martians
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Autor: Arthur Asa Berger
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

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Autor: Arthur Asa Berger
ISBN-13 :: 9783319473277
ISBN: 3319473271
Erscheinungsjahr: 10.01.2017
Verlag: Springer-Verlag GmbH
Gewicht: 360g
Seiten: 157
Sprache: Englisch
Sonstiges: Buch, 218x153x17 mm, 30 schwarz-weiße Abbildungen, Bibliographie