Das Buch ist ein globales Phänomen. Es wurde 3,5 Millionen Mal verkauft, in rekordverdächtigen 43...
'Kim und Mauborgne haben einen weiteren Blockbuster geschrieben. Blue Ocean Shift übernimm...
Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks ...
The most definitive management ideas of the century, all in one place.Harvard...
The New York Times and No. 1 Wall Street Journal bestseller br...
Written for students taking either the University of Cambridge Advanced Level examinations or the...
Is your company spending too much time on strategy development-with too little to show for ...
Most company's change initiatives fail. Yours don't have to.If you read nothing else on c...
OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ON...